Code of Practice

It is our Mission to promote best practice and excellence in all aspects of the Toy Industry. We serve as the main contact for Consumers, Government Departments and other Trade Associations.

We are firmly committed to the development and promotion of safe play environments for children, and to place only safe products on the market.

We adhere strictly to national and international safety stands and we will take prompt, effective and appropriate action should a safety problem arise.

We are committed to the principle of ethical standards in regard to the advertising to children and adhere to government regulations and requirements.

We oppose strongly the practice of counterfeiting not only as an unfair trading practice but one which may expose children to products which do not comply with safety standards.

We support the production of safe product in compliance with the Code of Business Practice of International Council of Toy Industries.

We shall actively support appropriate children's causes.